Howdy!
UX Strategist · 10 Years Experience
I orchestrate solutions for complex organizations.
I bridge the gap between business strategy and human-centric design. Leveraging a d.MBA lens and a decade of experience with partners like Pfizer and the U.S. Air Force, I develop strategic blueprints that solve real problems for real people — and deliver outcomes organizations can measure.

10yrs
Enterprise UX strategy experience
4k+
Daily active users on live systems
3×
Fortune 500 + DoD clients
Selected Work
Modernizing Mission-Critical Training at Scale
A 20-year-old training platform was costing the Air Force millions annually while leaving Airmen without a reliable readiness source of truth. I orchestrated the full modernization — synthesizing stakeholder needs across commands into a unified strategic blueprint, establishing a governance structure built to outlast the project, and delivering 3 months ahead of schedule through co-creation strategy sessions that aligned design intent before a single sprint began. Now serving 4,000+ daily active users, with Phase 2 approved and funded.
Enterprise Platform · Design Systems · Defense
Eliminating 400 Hours of Monthly Reporting Waste
A performance marketing agency was burning 400 hours monthly on manual Excel reporting while its most strategic talent was trapped doing data entry. I orchestrated the solution — synthesizing stakeholder and user needs across 5 teams into a unified strategic blueprint, then delivering a fully connected live dashboard that eliminated the manual cycle entirely. Adopted by 40 individuals across the organization. The Excel templates are gone.
Dashboard Design · Data Visualization · Performance Marketing
Designing for Trust in a Gen AI Marketing System
Pfizer's marketing teams faced low AI adoption — not because of poor UX, but because marketers couldn't defend generated outputs in medical-legal review. I reframed the problem as a transparency design challenge, orchestrated cross-functional alignment across marketing, regulatory, and engineering stakeholders, and developed the strategic blueprint that repositioned AI as an Idea Accelerator. MVP delivered for beta onboarding.
Generative AI · Enterprise SaaS · Pharmaceutical
Clients I've Worked With
U.S. Air Force
Department of Defense
Pfizer
Global Pharmaceutical
Capital Group
Asset Management