Howdy!

UX Strategist & Senior Product Designer · 10+ Years

I orchestrate solutions for complex organizations.

I bridge the gap between business strategy and human-centric design. Leveraging a d.MBA lens and 10+ years of experience with partners like Pfizer and the U.S. Air Force, I develop strategic blueprints that solve real problems for real people — and deliver outcomes organizations can measure.

Benjamin Howard — Senior Product Designer

10+yrs

Enterprise UX strategy experience

4k+

Daily active users on live systems

3

Pfizer · Capital Group · U.S. Air Force

Selected Work

01
U.S. Armed Forces

Modernizing Mission-Critical Training at Scale

A 20-year-old DAF training platform was costing millions annually while leaving Airmen without a reliable readiness source of truth. I orchestrated end-to-end modernization — unifying three fragmented systems, establishing governance built to outlast the project, and delivering 3 months early. 4,000+ daily users at launch. Phase 2 funded.

Enterprise Platform · Design Systems · Defense

02
Capital Group

From Wet Ink to One Click

A 40-field paper form and a scan-and-email workflow were the only tools business owners, advisors, and Capital Group associates had to manage Small Business 401k plans. Three design sprints. Seven steps collapsed into one platform with a dual approval workflow that finally worked.

Financial Services · Enterprise UX · Multi-Role Systems

03
DCMN

Eliminating 400 Hours of Monthly Reporting Waste

A performance marketing agency was burning 400 hours monthly on manual Excel reporting while its sharpest strategists were trapped doing data entry. I orchestrated the full transformation — workshops across 5 teams, a unified data model, and a live dashboard adopted by 40 individuals company-wide. The Excel templates are gone.

Dashboard Design · Data Visualization · Performance Marketing

04
Pfizer

Designing for Trust in a Gen AI Marketing System

Pfizer's marketing teams had low Gen AI adoption — not because of poor UX, but because marketers couldn't defend generated outputs in medical-legal review. I reframed the problem as a transparency challenge, orchestrated cross-functional alignment, and positioned AI as an Idea Accelerator rather than a replacement. MVP delivered for beta onboarding.

Generative AI · Enterprise SaaS · Pharmaceutical

When I'm Not Designing

Tessera artwork engine output — a photograph rendered as a wide tile grid of blue sky and cloud color, the artwork engine studio's signature visual

Artwork Engine Studio · 2026 →

Howdy Art Works

An artwork engine studio built alongside the design practice. The same systems thinking applied to code, ink, and thread — methodical software that produces murals, woven panels, and plotted prints at scale.

Visit the studio

Clients I've Worked With

U.S. Air Force

Department of Defense

Pfizer

Global Pharmaceutical

Capital Group

Asset Management