Howdy!
UX Strategist & Senior Product Designer · 10+ Years
I orchestrate solutions for complex organizations.
I bridge the gap between business strategy and human-centric design. Leveraging a d.MBA lens and 10+ years of experience with partners like Pfizer and the U.S. Air Force, I develop strategic blueprints that solve real problems for real people — and deliver outcomes organizations can measure.

10+yrs
Enterprise UX strategy experience
4k+
Daily active users on live systems
3
Pfizer · Capital Group · U.S. Air Force
Selected Work
Modernizing Mission-Critical Training at Scale
A 20-year-old DAF training platform was costing millions annually while leaving Airmen without a reliable readiness source of truth. I orchestrated end-to-end modernization — unifying three fragmented systems, establishing governance built to outlast the project, and delivering 3 months early. 4,000+ daily users at launch. Phase 2 funded.
Enterprise Platform · Design Systems · Defense
Eliminating 400 Hours of Monthly Reporting Waste
A performance marketing agency was burning 400 hours monthly on manual Excel reporting while its sharpest strategists were trapped doing data entry. I orchestrated the full transformation — workshops across 5 teams, a unified data model, and a live dashboard adopted by 40 individuals company-wide. The Excel templates are gone.
Dashboard Design · Data Visualization · Performance Marketing
Designing for Trust in a Gen AI Marketing System
Pfizer's marketing teams had low Gen AI adoption — not because of poor UX, but because marketers couldn't defend generated outputs in medical-legal review. I reframed the problem as a transparency challenge, orchestrated cross-functional alignment, and positioned AI as an Idea Accelerator rather than a replacement. MVP delivered for beta onboarding.
Generative AI · Enterprise SaaS · Pharmaceutical
When I'm Not Designing

Artwork Engine Studio · 2026 →
Howdy Art Works
An artwork engine studio built alongside the design practice. The same systems thinking applied to code, ink, and thread — methodical software that produces murals, woven panels, and plotted prints at scale.
Visit the studioClients I've Worked With
U.S. Air Force
Department of Defense
Pfizer
Global Pharmaceutical
Capital Group
Asset Management