I design systems that modernize how complex organizations operate.

A 20-year-old training and readiness management system was costing the Air Force millions in annual maintenance and weeks of operational friction per cycle. I led the end-to-end redesign — new interaction model, unified design system, governance structure — and delivered 3 months ahead of schedule. Now serving 4,000+ daily active users, with Phase 2 approved and funded.

Enterprise Platform · Design Systems · Defense

A performance marketing agency with 50 clients was burning 400 hours every month on manual Excel reporting — error-prone, inconsistent, and impossible to scale. I led the end-to-end redesign through weekly workshops, user research, and a fully connected live dashboard. Adopted by 40 individuals across 5 internal teams. The Excel templates are gone.

Dashboard Design · Data Visualization · Performance Marketing

Pfizer's marketing teams needed a Gen AI tool for brand-specific pharmaceutical copy — inside a regulatory environment that doesn't move as fast as the technology. The design challenge wasn't the UI. It was building enough transparency into the system that marketers could use and defend its outputs. I led UX through MVP delivery and beta onboarding.

Generative AI · Enterprise SaaS · Pharmaceutical