Howdy!
UX Strategist · 10 Years Experience
I orchestrate solutions for complex organizations.
I bridge the gap between business strategy and human-centric design. Leveraging a d.MBA lens and a decade of experience with partners like Pfizer and the U.S. Air Force, I develop strategic blueprints that solve real problems for real people — and deliver outcomes organizations can measure.
10yrs
Enterprise UX strategy experience
4k+
Daily active users on live systems
3×
Fortune 500 + DoD clients
Selected Work
Modernizing Mission-Critical Training at Scale
A 20-year-old DAF training platform was costing millions annually while leaving Airmen without a reliable readiness source of truth. I orchestrated end-to-end modernization — unifying three fragmented systems, establishing governance built to outlast the project, and delivering 3 months early. 4,000+ daily users at launch. Phase 2 funded.
Enterprise Platform · Design Systems · Defense
Eliminating 400 Hours of Monthly Reporting Waste
A performance marketing agency was burning 400 hours monthly on manual Excel reporting while its sharpest strategists were trapped doing data entry. I orchestrated the full transformation — workshops across 5 teams, a unified data model, and a live dashboard adopted by 40 individuals company-wide. The Excel templates are gone.
Dashboard Design · Data Visualization · Performance Marketing
Designing for Trust in a Gen AI Marketing System
Pfizer's marketing teams had low Gen AI adoption — not because of poor UX, but because marketers couldn't defend generated outputs in medical-legal review. I reframed the problem as a transparency challenge, orchestrated cross-functional alignment, and positioned AI as an Idea Accelerator rather than a replacement. MVP delivered for beta onboarding.
Generative AI · Enterprise SaaS · Pharmaceutical
Clients I've Worked With
U.S. Air Force
Department of Defense
Pfizer
Global Pharmaceutical
Capital Group
Asset Management